Nordic Design in New York May 21st 2018

Venue: Snøhetta, 80 Pine Street, 10th floor, New York

There is a great appetite for Nordic design around the world. Nordic design and the Nordic region is very often seen as one unit. At ICFF during the New York Design Week in May several companies from Denmark, Sweden, Norway and Finland participate. We want to join forces and brand Nordic design together. Together we can attract the attention in a joint effort. Together we can promote Nordic values, Nordic brands and our common DNA and foundation.

The architect company Snøhetta in New York will be facilitating our mini-exhibition where you’ll get the chance to pitch your company and your products at our get-together for match-making with American partners.

Together with the four Nordic clusters and Doga, the Norwegian design- and architecture centre, Snøhetta has developed a concept for Nordic design communicating our common identity. Keywords are values and characteristics that unites Nordic design such as sustainability, contrasts and playfulness.

What you get

One matchmaking event and one event for the media

At the matchmaking event you will meet American designers, architects, retailers and distributors reaching out to both the contract market as well as the private market. All companies will be able to give a short pitch of their company and selected product.

At the event for the media and general promotion we will promote your company relating to Nordic values. Our aim is shorter and longer articles in magazines and newspapers about Nordic values and characteristics regarding Nordic design.

By participating you buy in to a common conceptual frame (Nordic design together) and the promotion activities in this respect. A New York based PR agency will build a social media network, develop and execute a digital strategy, set up an extensive media list and invite our target groups.

May 21st

Press event: The Nordic story and new Nordic Design

Media Preview 4.30 – 5.30 PM for invited journalists showcasing Nordic Design at Snøhetta.

Mini Exhibition: What about Nordic Design?

Evening event at Snøhetta at 6 PM for match-making and promotion of participating companies and products, a taste of Nordic Hors d’oeuvres & cocktails and time to mingle.


10 000 DKK per company

The price includes presentation of your company and a design-furniture or interior product at the mini-exhibition and entrance for 2 persons. Travel-expenses, cost for accommodation and shipping of furniture is not included.

We will get back to you shortly for suggested hotel-accommodation and dinner-arrangements.